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<br />~ <br />~) <br />~) <br />~) <br />.) <br />~ <br />~ <br />~ <br />- <br />~ <br />. <br />. <br />. <br />~ <br /> <br /> <br />Community/Dab <br /> <br />- ~~~-'=-=-"--~~---......-=..~~---=--.~----=---------=-- ---"'--~-~--~-~----------=..~---------- <br /> <br />SCOPE OF SERVICES (continued) <br /> <br />STEP FIVE - SCOUT <br /> <br />SCOUT is an online marketing system that allows you to effectively use <br />CommunitylD by enabling you to showcase your best retail site to achieve <br />maximum results. You can access CommunitylD reports via SCOUT to <br />reproduce maps, site-specific data and generate your own custom marketing <br />presentations. . <br /> <br />With SCOUT you are directly tied to City of Paris' password protected data, <br />maintained and updated in Buxton's databanks. Using your computer you can <br />tailor reports and presentations and immediately respond to questions or <br />information requests from retailers or developers. SCOUT allows you to: <br /> <br />· Visualize and count the households that appeal to specific target retailers <br />· Manage all your retail specific data from maps to photos to zoning <br />information in a central location <br />· Merge your community's marketing materials with CommunitylD <br />· Select the information that best makes your case <br />· Store and retrieve information on retail buildings and sites <br />· Organize all relevant retail information in a central data center <br />· Present all of these electronically to recruit retailers and developers <br /> <br />RETAIL MARKETING STRATEGY <br /> <br />With the retail marketing packages, the City of Paris can immediately begin to <br />market their community to the targeted retailer. Buxton will continue to be a <br />resource and provide continued support for your marketing efforts. Your <br />successes are our successes. <br /> <br />BU)([on' <br /> <br />IDentifying Customers <br /> <br />6 <br />