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MARKET ASSESSMENT EXECUTIVE SUMMAf2Y <br />RETAIL ENVIRONMENT <br />Page 4 <br />Total reta+l sales in 2010 for the Paris Trade Area were $2,458,155,665. There are several <br />categories which exibit tremendous leakage, and the totaled leakage for 2010 was <br />$461,690,278. Key categories are listed in Table 3. See Map 1 for trade area definition. <br />Table 3: Opportunity Gap / 2014 / Parrs Prirnary Trade Area <br />. <br />Furniture & Home Furnishings <br />$14,224,639.00 <br />Electronics & Appliance Stores <br />$27,944,716.00 <br />Home Centers <br />$25,223,384.00 <br />Grocery Stores <br />$79,488,746.00 <br />Specialty Food Stores <br />$9,060,582.00 <br />Health & Personal Care <br />$18,$51,901.00 <br />Clothing <br />$ 27,126,497.00 <br />Jewelry <br />$4,685,041.00 <br />Sporting Goods, Hobby, Books <br />$10,648,724.00 <br />Office Supplies / Stationery / Gifts <br />$i 1,102,699.00 <br />Full-Service Restaurants <br />$56,106,577.00 <br />Limited-Service Restaurants <br />$18,216,175.00 <br />Paris has a very dynamic retail market and all evidence indicates that the market will remain <br />strong and even grow over the next few years. Retailers and restaurants daing business in the <br />City of Paris report sales above projections and customer voiumes indicate a strong regional <br />draw. Restaurant volumes are remarkable, with some casual dining entities reporting sales <br />that are sometimes double the amount of same store sales in larger, more densely popufated <br />market areas. <br />Ths thousands of vehicles flowing through Paris support strong retail and restaurant sales both <br />now and in the future. Paris's geographic locatian in the north eastern region of the state, <br />along major Interstate, State, and US highway systems guarantee the City of Paris wifl <br />continue to see extremely high average daily traffic count numbers. <br />102 <br />