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PEDC Board Briefing <br />Sustainable Manufacturing Roadrnap lnitiative <br />13. Changes the game for our rural community - we have the assets and can be successful with a new <br />model of ED. <br />14. Posations us ahead of our peers in NE Texas and sets us uniquely apart from other Texas <br />communities as the "firse ever." <br />15. Creates a framework for community-wide buy-in, support and Ieadership engagement in ED. <br />16. Provides framework ta align the 7 Critical Tssues and Strategic Plan implementation with our ED <br />focus. <br />17. Puts big thinkers with large networks and important relationships on our team as our advocates. <br />18. Is consistent with our core business - marketing, aEtraction, retention and expansion. <br />19. It will identify very specific industry targets and prospects fo.r our trade missions, relationship <br />building and industrial recruiting. <br />20. It will produce marketing content based on our assets and theix alignment with a corparate value <br />proposition for sustainability. <br />2 1, It will be cool and fun! <br />Recommendation <br />Motion: Approve the Phase ] proposal from Regionnovate at a cost of $75,000 p2us reasonable travel <br />and expenses, and direct PEDC Board Chair to execute agreement, <br />Respectfully Submitted, <br />~ Steve Gilbert <br />Executive Director <br />3 of 3 <br />~ . 23 <br />