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DRAFT <br />Paris Economic Devetopment Corporation <br />Business Plan - 2012-2014 <br />l I <br />s <br />Addr.'tioraul Tools aytd Support <br />As a key part of this plan, the Board is requested to approve two additional tools and an extensian of <br />Richard Seline's contract. <br />Data Analysis Tools <br />Richard Seline 6-Month Contract Extension for <br />Phase 2 Im Jementation <br />1. Research 360° Analyst (Nationa!) & EMSI Ecanomic <br />l. ldentify and Cultivate Phase 2 Funding Opportunities. <br />Forecaster and Economic Tmpact (]0 County Region). <br />2. Facilitate 2 Board and Civic Leadership Retreats. <br />2. Annuat License Fee: $15,995. <br />3. Develop Sales Pitch, Mazketing Materials and Briefing <br />3. We will redirect spending of $5,422 to support the cost of <br />Package far Global Brand Company Meetings. <br />this license: <br />4. Develop Design and Contcnt Outlines for Launch of <br />a. NF "I'exas Econornic All9ance Membcrship ($3,000) <br />ParisTexasUSA Website Portal. <br />b. Sites On Texas License Tool ($1,622) <br />5. Convene and Launch Rural Innovation Strategy Meetings <br />c. Synchronist Database Tool ($800) <br />wich UT Dallas, other Universities, State and Federal <br />4. Net Operating Cost Increase: 10 575 ($881lmonth <br />Departments and Agencies, Scientist and Researchers to <br />annually; $7,930 in current FY) <br />Form Rural Innovatiun Council. <br />6. Identify, Facilitate, Plan and Orgaaize Initial Best <br />Practice Conference Calls and Site Visits for Working <br />Teams and Key Civic Leaders. <br />Term: December 2011 - May 2412 <br />Fees: $60,000 plus Reasonable Expenses, capped at <br />$10,000. <br />Cln-Site Visits: Minimum of 4 Eri s to Texas durin T'hase 2. <br />Data Anal sis Tools Uses for Paris EDC <br />Richard Seline Deliverables: Phase 1 <br />Research 360° Analvst„0&tionall & <br />1. Form Project Advisory Teams of Community Leaders and <br />EMSI Economic Forecaster and Economic Impact (10 <br />Stakeholders. <br />Counri Reeion) <br />1 Convene, Engage and Facilitate Group and One-on-One <br /> <br />Standardized reports for new marketing materials. <br />Meetings. <br />2. <br />Interface all data with existing website for real-time data. <br />3. Gather and Analyze Quantitative, Qualitative and <br />3. <br />Most up-to-date, current demographic data in the market <br />Anecdotal Data and Pacts, <br />place. <br />4. Conduct Benchmarking and Best Practices for Key <br />4. <br />Nationa] data sets for peer and competitor analysis. <br />Project Components. <br />- Tdentify every city in the nation that looks like Paris <br />5. Assess our Competition. <br />statistically and compare mix of business and industry. <br />6. Develop and Recommend Policies, Programs, Support <br />- ldentify peer city retail and commercial footprints. <br />and Investments for Immediate, Near and Long-Term <br />5. <br />Pederal funding data for past 7 years based on peers & <br />AcYions. <br />competitors. <br />7. Conduct On-Site Presentatians of Findings and <br />6. <br />Nationwide Dunn & Bradstreet data for: <br />Recommendations During all Phases of the Process. <br />- Targeting prospects. <br />8. Access io and Advocacy an Our Behalf to National and <br />- Existing business intelligence. <br />State Network and Relationships. <br />- Identifying supplier and customer networks. <br />9. Introduce Paris, Texas to National Audience of Thought <br />7. <br />- Asset mapping. <br />Employment, occupation and wage data (l0-year history, <br />Leaders. <br />l0.ldentify and Open Doars to State, Federal and Private <br />current year, 10-year projection, inc[uding nationwide <br />Funding Sources. <br />quarterly employment and wage data. <br />] l.ldentify Specific Industry Targeis and Prospects for Trade <br />8. <br />InpuVoutput model for economie impact analysis and <br />Missions, Relationship Building and Recruiting. <br />cosUbenefit. <br />12.Create a Framework for Community $uy-In and Support <br />1. New job wage impact on retail sales, resulting in sales <br />for PEDC and Economic Development. <br />13.Produce Marketing Conlent Based on Our Assets. <br />tax revenue gains. <br />2. [ndustry output and industry duster analysis. <br />Ex enses Z'hrou h November 2011: $75 000 lus Ex enses. <br />13 <br /> <br />