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RETAIL STRATEGIES <br />RETAII.,ER MATCHING I R.ETAII., EXPANSION POSITIONING [ COMMUNITY MARKETING <br />With unparalleled access to national and regional retailers, we cross - reference preferred customer and site <br />selection criteria with the findings from Paris' area market analysis and Retail Gap /Opportunity Analysis. <br />Customized community marketing tools and site profiles are developed to position for targeted recruitment of <br />the retailers who are most likely to be successful in Paris. <br />METHODOLOGY <br />Retailer Matching (2015/2016 Update) <br />We will identify regional and national retailers whose essential location factors snatch the sites identified in Paris. <br />• We provide a preliminary list of targeted retailers based on the matching of their site selection criteria to <br />our findings from the area market analysis, competition assessment, Retail Trade Area determination, <br />demographic and psychographic profiles, and Retail Gap /Opportunity Analysis. <br />Retail Expansion Positioning <br />We use the market insight gathered through our research in Paris to establish the strongest position for successful <br />retail recruitment. The first and most critical step in reaching out to targeted retailers is providing the information <br />corporate real estate directors and site selectors need to make initial decisions about locating in Paris. <br />We produce a comprehensive Retail Feasibility Package that includes: <br />• Community Overview <br />• Location Map <br />• Retail Trade Area Map <br />• Retail Trade Area Demographic Profile Summary <br />• Existing Community Retailers <br />• Retail Gap /Opportunity Analysis Summary Table <br />• Retail Trade Area Psychographic Profile <br />• Retail Trade Area Demographic Profile <br />• Community Demographic Profile <br />• The content of the Paris Retail Feasibility Package will be used to develop an engaging email campaign. <br />The customized email will include a link to the community portal at www.theretailcoach.net. The link may <br />also be placed on Paris' City and economic development websites. <br />• We provide a Retailer Recruitment Status Report that includes each retailer's complete contact <br />information and any comments resulting from our outreach activities. <br />The Retail Coach, L.L.C. <br />2 <br />