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11 - RETAIL COACH CONTRACT EXTENSION
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06 JUNE
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06/08/2015
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11 - RETAIL COACH CONTRACT EXTENSION
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DEMAND ����l�������l����� <br />����8������Q����������"��������8�� <br />Extensive research will be performed um provide a clear picture nf the factors shaping the retail environment in <br />Paris including demographic, socioeconomic and psymhugmphic profiles; the workplace population; and <br />consumer spending patterns. An assessment of Paris' primary retail corridors will reveal new development and <br />redevelopment opportunities. The findings of this research combined with a Retail Gap/Opportunity Analysis <br />calculating estimated potential sales (demand) will support the development mf specific recommendations for <br />positioning Paris to achieve its retail expansion and development goals. <br />° <br />We produce comprehensive summary demographic profile and trend reports encompassing the Retail <br />Trade Areas (primary and secondary) and the Paris community. The profiles include the following <br />characteristics: <br />• Population and Population Growth <br />• Population Trends <br />° <br />Average Annual Population Growth <br />� <br />Ethnicity <br />� <br />Age <br />• Households and Househn|dGrowth <br />• Educational Attainment <br />Retail Gap/Opportunity Anahsis Update) <br />VVe calculate estimated potential retail sales (demvnd) for the Retail Tradexreoundcnmpa/ethese <br />figures/oesdmatedactua|sa|esfigoes(suppl0toestimateretai|do|lao^comiogin°or"flow|ngom"uf <br />Paris, <br />vVe identify retail sales surpluses and/or leakages for 75+ different retail sectors.Thisdi,hoguishesthe <br />retail categories that have the highest propensity for Success in Paris and quantifies their retail potential. <br />We develop and provide summary tables and graphs of each retail sector illustrating potential sales versus <br />estimated actual sales. <br />
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